This show is brought to you by the School of Podcasting at https://www.schoolofpodcasting.com
Hey there, Dave Jackson here! In this episode, Jim Collison and I dove deep into some hot topics in podcasting and audio media. We kicked things off with a look at the latest Edison Research findings showing that, for the first time, more time is spent listening to podcasts than to AM/FM radio for spoken word audio. We reminisced about the evolution of radio, the challenges of finding a working radio today, the shift of talk and sports content to podcasts, and how technology keeps changing the game.

Big philosophical questions popped up too: What would actually "kill" podcasting? Is it too many bad ads, a decline in content quality, or moving away from RSS? Or, is podcasting simply evolving, and are our definitions (or nostalgia) holding us back?
Randy Black called in with a great riff on what "remarkable content" really means—it can be good or bad. We wrapped up by agreeing that, at the end of the day, success in podcasting comes from making meaningful shows for your audience and being authentic.

00:00 Introduction
01:32 Sponsor: PodcastBranding.co https://www.podcastbranfing.co
02:48 Sponsor: Basedonatruestorypodcast.com https://www.basedonatruestorypodcast.com
03:50 Podcast Leads AM/FM in Spoken Word Listening
09:30 Where do people consume video content?
13:00 Why podcasts have surpassed radio
13:56 Is SiriusXM included in the data?
17:31 The Push to Save AM Radio
23:47 SiriusXM and Podcasts
28:11 Struggling with Spotify for Creators
29:39 YouTube for Video Content
30:17 The Issue with Apple Podcasts and HLS Streaming
32:17 Using Multiple Tools for Podcast Production
34:46 YouTube Community Guidelines and Censorship
36:00 Alternate Enclosures for Podcast Distribution
36:29 Different Hosting Platforms
38:51 Advertising in a Changing World
42:43 Podcast Topic Ideas
43:59 Calculating Ad Percentage
44:26 Suppot the Show be An Awesome Supporter https://www.askthepodcastcoach.com/awesome
44:55 Join the School of Podcasting https://community.schoolofpodcasting.com
45:14 Podcast Hot Seat https://www.podcasthotseat.com
45:39 Try Podpage http://www.trypodpage.com
46:05 Home Gadget Geeks https://www.homegadgetgeeks.com
46:25 Featured Supporter: Spybrary https://www.spybrary.com
47:20 Support the Show https://podcastcoach.supercast.com
47:46 Ad Percentage Calculation
49:05 Listener Engagement with Ads
50:59 Podcast Money and Monetization
53:45 Creating Engaging Ads
59:51 What Will Kill Podcasting?
01:01:03 Question of the Month
01:01:49 The Evolution of Podcasting
01:05:32 Blockbuster's Mistake and Social Media's Role
01:05:59 Musicians Funding Their Own Videos
01:07:48 Podcasters Might Kill Podcasting
01:08:26 Headbangers Ball and Pivoting Content
01:11:32 Riverside.fm: A Mixed Bag
01:14:10 Michael Jackson and the Best Videos
01:14:23 How to Save Podcasting
01:20:47 Power Rant: Not Every Conversation Needs to Be Public
01:22:27 Randy Black on Not Making Remarkable Content
01:24:10 Remarkable vs. Meaningful Content
01:25:50 Randy Unscripted https://randallblack.com/unscripted/
01:26:40 The Subjectivity of Content Value
01:27:57 Letterman and Catchphrases
01:29:23 Authenticity in Podcasting
01:29:45 AI in Podcasting: Weather and Personalized Content
01:31:07 Jim Collison's Upcoming Show: AI in Music Creation
01:31:32 Dave Jackson's Upcoming Show: Question of the Month
01:32:10 Outro.