In 2013 Disney released The Lone Ranger starring Johnny Dep as Tonto and Armie Hammer as The Long Ranger. It is one of the biggest box-office bombs of all time, losing Disney over $160-190 million,
What was the problem with this movie? No Feedback. The movie needed help, and instead of looking at the content, Disney just raised the marketing budget. Good marketing can't fix bad content.
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